Wednesday, March 18, 2015

"Conscious" Olivia Wild stars in new H&M campaign


As we announced few weeks ago on Urban Vibe’s Facebook page, the Hollywood actress Olivia Wild will star in the new Conscious Exclusive collection of the Swedish brand H&M. As the brand revealed the whole collection on their web site yesterday, we can say that this year’s collection takes inspiration from around the planet, with a focus on the versatility of the dress.  

Each piece in the collection is special, whether it’s the bomber jacket made from a Tencel jacquard, to organic silk tuxedo blazer slashed to the elbow to create more dramatic effect, or the black cocktail dress made from recycled wool, with an African influence in its embellished rows of recycled sequins.

For Conscious Exclusive collections the Swedish brand use more sustainable materials, like hemp, organic linen and organic leather to create pieces of great individual style. H&M’s goal with this collection, as the brand representatives say is: Looking good should do good too. That is the reason why they are presenting more fashion choices that are good for the people, the planet and their wallet.

The collection will be available around 200 H&M stores worldwide on April 16, as well as the brand’s online stores. So ladies, if you want to be ethic, environmentally friendly and to make a global influence, at the same time look chic, this collection is your weapon of choice.



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